Abel Mutua: “YouTube Doesn’t Pay Me, But It’s My Most Valuable Asset”
Renowned Kenyan filmmaker and content creator, Abel Mutua, has revealed that despite generating significant revenue from his popular YouTube channel, “Mkurugenzi,” he doesn’t directly profit from the platform.
Mutua, known for his captivating storytelling and innovative approach to filmmaking, has amassed a substantial following on YouTube, boasting over 701,000 subscribers and an average of 150,000 views per video. His channel, which began as an experiment, has become a cornerstone of his creative enterprise, attracting millions of viewers and generating substantial income.
“Let me shock you,” Mutua stated, “the money I get from YouTube is not bad, but my staff is huge. I have a payroll of fourteen people, and the revenue from YouTube primarily goes towards paying them. I don’t take home much, but it’s enough to ensure everyone on the team is well compensated.”